Website & D2CShopify Plus Revamp
Luxury Skincare D2C
Challenge: Outdated Shopify storefront with 0.9% CVR and 68% mobile bounce.
Approach: Headless theme, new IA, PDP rewrite, checkout reduction
Outcome
CVR 0.9% → 3.2%
Growth
+184% online revenue
36 documented engagements
Case Studies
Across website, media strategy, social content, performance marketing, marketplace, quick commerce and 0→1 GTM — real brands, real numbers.
Website & D2CReplatform & CRO
Athleisure D2C Brand
Challenge: Legacy site bleeding traffic to marketplaces, no upsell path.
Approach: Replatform + bundle engine + post-purchase upsell
Outcome
AOV ₹1,420 → ₹2,180
Growth
3.1x site revenue
Website & D2CPDP & UX System
Specialty Coffee Brand
Challenge: Premium SKUs lost in cluttered PDPs; subscription buried.
Approach: Modular PDP, subscription-first flow, review schema
Outcome
Sub take-rate 4% → 19%
Growth
+212% MRR
Website & D2CCRO Sprint
Kids Nutrition Startup
Challenge: Strong traffic from Meta, weak checkout completion.
Approach: 9-week CRO sprint with 14 A/B tests on funnel
Outcome
Checkout CVR +71%
Growth
₹1.2Cr incremental GMV
Website & D2CHeadless Commerce
Premium Home Décor
Challenge: Slow Magento site (LCP 6.2s) hurting paid ROAS.
Approach: Headless Next.js + edge caching + ISR catalog
Outcome
LCP 6.2s → 1.4s
Growth
Paid ROAS +58%
Media StrategyMedia Mix Modeling
Legacy FMCG Snack Brand
Challenge: ₹22Cr annual media spend with no incrementality view.
Approach: MMM + geo holdouts; reallocated to Q-com & CTV
Outcome
Media efficiency +41%
Growth
₹9Cr reallocated
Media StrategyOmnichannel Planning
Ayurveda Wellness Brand
Challenge: Siloed TV, digital, retail planning with overlap & gaps.
Approach: Unified annual media OS + always-on framework
Outcome
Reach +28% at flat spend
Growth
ROAS 2.1 → 3.6
Media StrategyLaunch Blueprint
Functional Beverage Startup
Challenge: Brand-new SKU launch into a category dominated by giants.
Approach: 90-day burst: influencer + Meta + Q-com visibility
Outcome
23% aided awareness
Growth
Top 5 SKU in category
Media StrategyChannel Mix Audit
Contemporary Fashion D2C
Challenge: Over-indexed on Google Search; weak top-funnel.
Approach: Shift to Meta Reels, YouTube Shorts, creator-led video
Outcome
CAC ₹880 → ₹510
Growth
+62% new customer share
Media StrategyRetail Media Strategy
Travel & Luggage Brand
Challenge: Untapped Amazon Ads, Flipkart PLA & Myntra PLA budget.
Approach: Cross-platform retail media plan + share-of-shelf goals
Outcome
Share of shelf 12% → 34%
Growth
GMV 2.7x in 8 months
Social ContentUGC Engine
Clean Skincare D2C
Challenge: Stock-image creatives, fatigued ads, no organic engine.
Approach: Creator program: 60 UGC assets/month + whitelisting
Outcome
ThumbStop +37%
Growth
Meta CPA -44%
Social ContentReels Strategy
Cloud Kitchen QSR
Challenge: Zero brand pull on Instagram, no organic discovery.
Approach: Daily Reels engine + creator collabs + sound strategy
Outcome
+412k followers in 6mo
Growth
Organic orders +28%
Social ContentContent Operating System
Men's Grooming Startup
Challenge: Inconsistent posting, no content pillars or brand voice.
Approach: Content OS: pillars, calendars, asset library, SOPs
Outcome
ER 0.6% → 4.2%
Growth
Saves +6.8x
Social ContentYouTube Shorts
K-12 EdTech Brand
Challenge: High CAC on Meta, needed cheaper top-funnel channel.
Approach: Shorts-first content with 4 hooks tested daily
Outcome
Shorts views 92M / 90d
Growth
Blended CAC -33%
Social ContentCreator Collective
Womenswear D2C
Challenge: Influencer spend leaking with no attribution.
Approach: Tiered creator collective + UTM + lift studies
Outcome
Influencer ROAS 4.8
Growth
+₹3.4Cr attributed
Performance MarketingMeta + Google Scaling
Sports Supplements D2C
Challenge: Plateaued at ₹30L/mo spend with collapsing ROAS.
Approach: Account restructure + creative testing cadence
Outcome
ROAS 1.9 → 3.4
Growth
Spend scaled to ₹1.1Cr/mo
Performance MarketingAmazon Ads
Indie Beauty Brand
Challenge: ACOS 48% across 220 SKUs, weak organic rank.
Approach: Sponsored tiering + DSP retargeting + dayparting
Outcome
ACOS 48% → 17%
Growth
Organic share +39%
Performance MarketingFlipkart PLA
FMCG Pantry Brand
Challenge: Underutilized Flipkart Ads; losing buy-box to competitors.
Approach: PCA framework + bid pacing automation
Outcome
Flipkart GMV +186%
Growth
ROI 5.2x
Performance MarketingGoogle Shopping
Designer Fashion D2C
Challenge: Feed quality issues capping Shopping reach.
Approach: Feed cleanup + CSS + smart bidding tCPA
Outcome
Shopping clicks +320%
Growth
+₹1.8Cr revenue
Performance MarketingApp Install Scaling
Fintech App
Challenge: ₹190 CPI, ARPU not justifying scale.
Approach: Creative engine + AEO events + value-based bidding
Outcome
CPI ₹190 → ₹74
Growth
Activated users +4.2x
Performance MarketingFull-Funnel Paid
Wellness Beverage
Challenge: Disconnected top-funnel awareness and bottom-funnel ads.
Approach: Full-funnel architecture w/ branded view-through goals
Outcome
nCAC -29%
Growth
Repeat purchase +18%
Performance MarketingPMax Restructure
Home Appliance Brand
Challenge: PMax black box draining budget on brand terms.
Approach: Asset group split + brand exclusions + audience signals
Outcome
nCAC -36%
Growth
Profitable scale 2.4x
Marketplace0→1 Marketplace Launch
Legacy FMCG Biscuit
Challenge: Heritage brand with zero digital presence.
Approach: Amazon + Flipkart + Q-com phased rollout
Outcome
0 → ₹85L MRR
Growth
Live in 12 months
MarketplaceCatalog Rebuild
Multi-Category Appliances
Challenge: 100+ SKUs with poor discoverability and ROAS.
Approach: Catalog architecture + ad structure overhaul
Outcome
ACOS 42% → 18%
Growth
GMV 2.8x
MarketplaceAmazon Vendor Central
Gourmet Food D2C
Challenge: Margin compression and chronic stock-outs.
Approach: Vendor negotiation + replenishment automation
Outcome
Margin +38%
Growth
Zero stock-outs / 6mo
MarketplaceA+ & Brand Store
Premium Tea & Kahwa
Challenge: Lost in price comparison for premium SKUs.
Approach: Premium A+ content + Brand Store + reviews flywheel
Outcome
CVR +212%
Growth
Category share 3.4x
MarketplaceMyntra Scale-up
Contemporary Fashion
Challenge: Stagnant Myntra growth; weak hero-SKU strategy.
Approach: Hero SKU plan + EOSS playbook + visibility buys
Outcome
Myntra GMV 4.6x
Growth
Top 20 brand in category
MarketplaceNykaa Launch
Indie Beauty
Challenge: Brand approval and shelf visibility on Nykaa.
Approach: Brand onboarding + visibility buy plan + sampling
Outcome
Live in 45 days
Growth
₹40L in first quarter
Quick CommerceBlinkit + Zepto Velocity
Herbal Personal Care
Challenge: Sub-scale Q-com presence at low order velocity.
Approach: Hero SKU plan + dark-store clustering + ad-funded growth
Outcome
1,000 orders/day
Growth
5.2x GMV / 9mo
Quick CommerceDark-Store Clustering
Healthy Snacks
Challenge: Distributed listings, no demand cluster strategy.
Approach: Top-100 dark-store prioritization + share-of-voice buys
Outcome
Fill-rate 71% → 96%
Growth
Q-com GMV 3.8x
Quick CommerceZepto 0→1
Functional Beverage
Challenge: Cold-start visibility on Zepto with limited budget.
Approach: Hero pack launch + sampling + targeted ads
Outcome
Top 3 SKU in category
Growth
₹65L in first 90 days
Quick CommerceInstamart Margins
Frozen Foods D2C
Challenge: 20%+ commissions compressing margin to negative.
Approach: Pack-size redesign + promo calendar + commission audit
Outcome
Contribution margin +24pp
Growth
Q-com break-even mo-5
Quick CommerceOmni Q-com Rollout
Ayurveda Wellness
Challenge: Q-com missing from omnichannel plan altogether.
Approach: Blinkit + Zepto + Instamart + BB Now sequenced launch
Outcome
₹0 → ₹62L MRR
Growth
Live across 4 platforms
GTM & 0→10→1 D2C Launch
New-Age Supplements
Challenge: New brand, no playbook, founder-led ops.
Approach: Site + Amazon + Q-com sequenced rollout w/ KPI tree
Outcome
₹0 → ₹40L MRR
Growth
Profitable month 7
GTM & 0→1Retention & CRM
Wellness D2C
Challenge: Stagnant marketplace performance, low repeat rate.
Approach: Subscription + CRM + content overhaul
Outcome
Repeat 11% → 34%
Growth
4.1x GMV / 8mo
GTM & 0→1India Market Entry
International BFY Brand
Challenge: UK brand entering India needed compliant GTM.
Approach: End-to-end India entry: ROC, FSSAI, channel sequencing
Outcome
Launched in 90 days
Growth
5 platforms live
GTM & 0→1Category Creation
Premium Pet Care
Challenge: New category with low pull, needed founder-led GTM.
Approach: Founder-led content + channel sequencing + ed-content
Outcome
₹0 → ₹1.2Cr ARR
Growth
Category leader within 18mo
GTM & 0→1Traditional → D2C
Traditional Kitchenware
Challenge: GT-led brand needed to add D2C without channel conflict.
Approach: Channel architecture + price corridor + exclusive SKUs
Outcome
D2C 0 → 22% of revenue
Growth
Zero channel conflict
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