Resources & Tools
The internal templates we use with paying clients — now free for founders building serious brands.
D2C Unit Economics Calculator
Plug in AOV, COGS, logistics and ad spend. Instantly see CM1, CM2, LTV/CAC and payback — with India category benchmarks alongside.
Q-Commerce Margin Calculator
Model your landed margin on Blinkit, Zepto and Instamart in 60 seconds. Pre-loaded with 2026 rate cards for FMCG & beauty.
90-Day Amazon India Launch Checklist
38 dated tasks across 4 phases — catalog, ads, ops and brand defense. The exact sequence we use with new D2C brands launching on Amazon India.
State of Indian D2C 2026
Annual benchmark report — CM%, CAC, repeat rates, Q-com share and category winners. Surveyed across 120+ Indian D2C brands.
Profitable Q-Commerce Scaling — India 2026
12-page playbook for scaling on Blinkit, Zepto and Instamart profitably. Pack architecture, dark-store coverage, ad SOV and the CM2-positive 90-day launch.