GTM Consultant India — the operator who designs and runs your go-to-market.
Go-to-market strategy for D2C, FMCG and consumer-tech brands launching or scaling in India. Channel sequencing, pricing, positioning and the 12-month operating plan — built by an operator, not a deck-shop.
Four pillars of every GTM engagement
Positioning & Category Architecture
Sharp customer insight, category map and 12-month narrative — so every channel sells the same story.
Channel Sequencing
D2C, Amazon, Flipkart, Blinkit/Zepto, modern trade, exports — sequenced to your capital, not someone else's playbook.
Pricing, SKU & Promo Strategy
MRP corridors, bundle architecture, channel-exclusive SKUs and promo cadence engineered for margin.
KPI Tree & Operating Cadence
Monthly KPI tree from GMV down to creator-level CAC. Weekly review cadence with founder and leadership.
GTM outcomes from the last 12 months
- Pre-launch D2C brand: 0 → ₹1.2Cr MRR across D2C + Amazon in 9 months
- Legacy FMCG: D2C + Q-com layer added without GT channel conflict
- Tech brand: India entry GTM — entity, compliance, channels in 120 days
- Wellness category: pioneered new category with founder-led GTM engine
FAQs about hiring a GTM consultant in India
What is GTM strategy?
GTM (go-to-market) strategy is the operating plan a brand uses to reach its target customer profitably — covering positioning, pricing, channel sequencing, distribution, sales motion and launch cadence over the first 12-24 months.
What does a GTM consultant in India do?
A GTM consultant designs and executes the launch and scale-up plan for new products, categories or market entries. In India that typically means sequencing D2C, Amazon, Flipkart, Blinkit/Zepto, modern trade and exports, plus the pricing, content and ad architecture that makes each channel profitable.
How is GTM different from marketing strategy?
Marketing strategy is one input. GTM covers the full operating plan — channels, distribution, pricing, sales motion, partnerships, supply chain readiness and the KPI tree — not just demand generation.
How long is a typical GTM engagement?
Most GTM engagements run 90-180 days for plan + first 60-day execution, then move into a quarterly advisory cadence. Full 0→1 brand launches are usually 12-month engagements.
Do you only work with consumer brands?
Primarily consumer — D2C, FMCG, beauty, wellness, food, kitchen and lifestyle. I selectively advise consumer-tech and SaaS brands where the GTM motion is hybrid product-led + paid acquisition.