Brand Strategy Consultant India — positioning that actually ships.
Brand strategist for D2C and consumer brands in India. Positioning, naming, narrative, category architecture and identity — designed by an operator who's also responsible for Amazon listings, Blinkit cards and Meta ads, not just a deck.
A brand system, not a deck
Positioning & Promise
A single-sentence positioning, customer insight and brand promise the whole team can recite — and ship to.
Category Architecture
Where does the brand sit? Who's the foil? What's the new category narrative? Designed for India, not borrowed from US D2C.
Identity & Verbal System
Naming, tagline, tone of voice, design direction and the visual + verbal system that scales across packaging and channels.
Activation Playbook
How positioning shows up on Amazon listings, Blinkit cards, Meta ads, packaging and PR — practical, not theoretical.
Brand engagements (last 12 months)
- Repositioned a wellness brand from category #6 → top-3 unaided recall in 9 months
- Built category narrative for a pioneering beauty brand entering a low-pull category
- Renamed and relaunched a legacy FMCG sub-brand for D2C-first distribution
- Designed identity system for a kitchenware brand going global from India
FAQs about hiring a brand strategy consultant in India
What does a brand strategy consultant do?
Defines the brand's positioning, audience, narrative, naming, identity and category architecture — and translates them into a usable system the team can ship across product, packaging, content, ads and channel pages.
How is this different from a brand agency?
Most brand agencies deliver a beautiful deck and a logo. A brand strategy consultant focuses on the operating layer underneath — positioning, category, customer insight and the architecture the agency, founder and marketing team all use to ship consistently for years.
How much does a brand strategy engagement cost in India?
Senior brand strategy engagements in India typically cost ₹4L-₹15L for a 60-90 day project, depending on scope. Ongoing brand-stewardship retainers start at ₹1.5L per month.
Do you do visual identity and packaging design?
I design the system and brief, then partner with vetted design studios for the final visual identity, packaging and content production. You get one accountable strategist with the right execution partners — not three vendors arguing.
How long does a brand engagement take?
Positioning-only sprints are 4-6 weeks. Full brand reset (positioning + identity + activation playbook) is 10-14 weeks. Category creation engagements run 6 months alongside GTM.