Marketplace Operations

Marketplace consultant for brands running Amazon and Flipkart at scale

Marketplace performance is an operations problem wearing a marketing costume. Catalog, price, stock and ads are usually owned by four different people on four different rhythms. This engagement makes them one system with one weekly review.

For Indian brands with meaningful marketplace revenue, typically 50+ live SKUs across Amazon and Flipkart, or a legacy brand formalising its marketplace presence.

Book a Strategy Call

In short

What a marketplace consultant does on Amazon and Flipkart

A marketplace consultant runs catalog, pricing, inventory and advertising as one system instead of four disconnected workstreams: variation and browse-node architecture, buy-box and authorised-seller control, replenishment and inventory cover, and ad structure by SKU role. This engagement is run by Amogh Sachdev from Noida, Delhi NCR, for Indian brands on Amazon and Flipkart — a two-week audit, a ranked 90-day fix sequence, and a weekly operating review judged on contribution margin after fees, ads and returns.

Problems this solves

Catalog architecture fights discovery

Variations split, duplicate ASINs, inconsistent titles and browse-node placement that keeps good products out of the shelves that convert.

Buy-box lost to your own supply chain

Distributor stock, grey sellers and regional partners undercutting your listing price and taking the sale at a worse margin.

Ads compensating for content

Sponsored spend propping up listings whose images, A+ and review depth cannot convert without it.

Stock-outs at the worst possible moment

Hero SKUs unavailable during sale events while slow movers accumulate long-term storage fees at the same node.

Scope of work

Catalog and content architecture

Variation logic, title and attribute standards, image sequence, A+ and Brand Store structure, with a QA checklist your team can run.

Pricing and buy-box control

Seller mapping, authorised-seller policy, price corridor across channels and a monitoring routine for violations.

Advertising structure

Sponsored Products, Brands and Display tiering by SKU role — defend, grow, harvest — with ACOS targets set per role, not per account.

Inventory and replenishment

Cover targets by SKU and fulfilment node, event-driven forecasting, and an in-stock gate on ad spend.

Account health and compliance

Listing suppression, policy and IP watchlist with a documented response routine and root-cause fixes.

Weekly operating review

A single scorecard covering rank, conversion, in-stock, ad efficiency and margin — one meeting, one set of numbers.

How the engagement runs

  1. 01

    Diagnose (weeks 1–3)

    Catalog audit, seller map, ad account review and 12 months of stock and sales history. Output: ranked constraint list with rupee impact.

  2. 02

    Prioritise (week 4)

    Sequenced remediation plan — content, price control, ad restructure, replenishment — with owners and target dates.

  3. 03

    Execute (months 2–4)

    Staged rollout against the marketplace event calendar, with weekly review and a controlled order of change.

  4. 04

    Compound (ongoing)

    Monthly business review on category share, margin and ad efficiency; the scorecard becomes your team's standing rhythm.

Deliverables

  • Catalog architecture standard and per-SKU remediation list
  • Authorised-seller map and price corridor policy
  • Advertising structure by SKU role with per-role efficiency targets
  • Replenishment cover model by SKU and fulfilment node
  • Account-health watchlist and response runbook
  • Weekly marketplace scorecard and review agenda

Who this is for

  • Brands where marketplace is 30%+ of revenue
  • Teams with an internal ops owner who can act on the plan
  • Businesses willing to enforce seller and pricing policy

Who this is not for

  • Sellers looking for a listing-upload service
  • Reseller businesses without brand control over pricing
  • Anyone expecting rank improvements without content or stock changes

Questions founders ask

Is this Amazon-only?
No. It covers Amazon and Flipkart together, plus Myntra or Nykaa where the category warrants it. If your constraint is specifically Amazon, the dedicated Amazon page describes that narrower engagement.
Who does the catalog work?
Your team or your existing partner. I define the catalog architecture, variation logic, content standards and the QA checklist, then review the output. Volume execution is not a good use of consulting hours.
How do you handle buy-box and pricing across sellers?
By first mapping who is actually selling your SKUs. Unauthorised sellers, stale distributor stock and your own regional partners often compete with you. The fix is commercial and legal before it is algorithmic.
What about inventory and replenishment?
Replenishment is treated as a marketing input, not a supply-chain afterthought. We set cover targets per SKU per fulfilment node and tie ad spend to in-stock status.
Can you help with account health and policy issues?
I can help you structure the response and prevent recurrence — listing suppressions, policy warnings, IP complaints. I am not a legal representative and will say when you need one.
How long before marketplace changes show up in the numbers?
Content and pricing effects appear inside two to four weeks. Organic rank and review-driven conversion take a full quarter. Inventory discipline shows up at the next demand peak, not before.

Bring the numbers. Leave with the next 90 days.

A 45-minute working call. Share your P&L lines, channel split and inventory position — you leave with a prioritised 90-day sequence, the metric each action moves, and an honest read on whether you need outside help at all.

Book a Strategy Call

Typical reply within one business day.