Ecommerce consultant in India for D2C, marketplace and quick-commerce brands
Past a certain spend level, more budget stops buying more profit. As an ecommerce consultant I separate the demand you are creating from the demand you are paying twice for, then rebuild catalog, pricing and spend rules around payback and contribution margin.
For Indian brands selling on Amazon, Flipkart, Blinkit, Zepto, Instamart and their own D2C store — typically ₹15L+ of monthly blended media.
Book a Strategy CallIn short
What an ecommerce consultant does — and what this engagement is
An ecommerce consultant diagnoses why online revenue is not turning into profit and fixes the constraints behind it: listing and catalog quality, pricing and pack architecture, ad account structure, inventory cover and channel sequence. This engagement is run by Amogh Sachdev from Noida, Delhi NCR, for Indian D2C and FMCG brands: a two-week diagnostic across channel P&L and ad accounts, a ranked 90-day plan, and a weekly operating review with your own team — measured on contribution margin after ads and fulfilment (CM2), payback days and LTV:CAC rather than platform-reported ROAS.
Problems this solves
Platform ROAS disagrees with the P&L
Every channel reports a win, the bank account does not. Attribution overlap is being counted as growth.
Spend is scaling into weak conversion
Listing quality, review depth and price competitiveness are the real ceiling; more clicks just make the ceiling more expensive.
No agreed definition of a good customer
Without payback days and CM2 per cohort, there is no threshold at which a channel should be scaled or cut.
Account structure has accreted, not been designed
Years of campaign additions, overlapping keywords, brand terms inside broad campaigns and no dayparting or budget pacing logic.
Scope of work
Blended economics model
Media, commission, logistics and returns folded into a single blended CM2 view by channel and cohort.
Account architecture review
Campaign structure, match-type hygiene, brand-term separation, audience signals and budget pacing across marketplace and paid social.
Incrementality testing plan
Geo and spend-step holdouts sized to your volume, with a read-out schedule and decision thresholds set in advance.
Creative operating cadence
A testing rhythm with hypothesis, hook count and refresh interval — sized to what your production capacity can actually sustain.
Measurement definitions
One documented definition of CAC, nCAC, payback and contribution margin that finance, marketing and the agency all use.
Spend allocation rules
Written thresholds for scaling, holding and cutting each channel, reviewed weekly against the same numbers.
How the engagement runs
- 01
Diagnose (weeks 1–2)
Account audit plus a rebuild of blended economics from source data. Output: where spend is buying incremental demand and where it is not.
- 02
Prioritise (week 3)
Restructure plan, test calendar and the thresholds that will govern budget decisions for the next quarter.
- 03
Execute (weeks 4–12)
Staged restructure with holdouts running, weekly review of pacing, creative and CM2 by channel.
- 04
Compound (ongoing)
Monthly incrementality read-out and reallocation; the rules move into your team's standing operating review.
Deliverables
- Blended CM2 and payback model by channel and cohort
- Ad account restructure plan for marketplace and paid social
- Incrementality test design with pre-agreed decision thresholds
- Documented metric definitions shared across finance, marketing and agency
- Creative testing calendar matched to production capacity
- Written spend allocation rules and a weekly review format
Who this is for
- Brands where media is a top-three cost line
- Teams with an in-house owner or agency who can execute the restructure
- Leadership prepared to cut a channel if the test says so
Who this is not for
- Brands looking to outsource day-to-day campaign management
- Spend levels too low for a valid holdout test
- Anyone who needs the answer to be 'spend more'
Questions founders ask
- What is an ecommerce consultant?
- An ecommerce consultant is an operator who diagnoses why a brand's online sales are not converting into profit, and then fixes the specific constraints — listing and catalog quality, pricing, ad account structure, inventory cover, channel mix — with the brand's own team. Unlike an agency, the consultant does not own a service line to sell; the output is a ranked list of decisions and a 90-day execution sequence.
- How much does an ecommerce consultant cost in India?
- Indian engagements typically run as a fixed-fee two-week diagnostic followed by a monthly retainer for the execution quarter, sized to the number of channels in scope. I quote a single number on the first call once the channel mix, SKU count and monthly media spend are known, and I will tell you if the work does not pay for itself.
- What is the difference between this and a performance marketing agency?
- An agency owns the ad account. This engagement owns the question of whether spending on that account is the right use of the next rupee — and fixes the listing, pricing and inventory constraints that cap what the account can return.
- Do you manage the ad accounts yourself?
- I restructure them and set the operating rules, then work with your in-house team or existing agency to run them. Where there is no capable owner, I help you hire or brief one.
- Which channels does ecommerce consulting cover?
- Amazon and Flipkart advertising and catalog, Blinkit, Zepto and Instamart quick commerce, and Meta and Google for owned D2C on Shopify — read together, because they compete for the same demand and the same inventory.
- How do you measure incrementality without a full MMM?
- Geo and channel holdouts, spend-step tests and new-customer share, cross-checked against blended CM2. It is not a research-grade MMM; it is enough to stop paying for demand you already had.
- Can you work alongside our existing agency?
- Yes, and it is common. The agency keeps execution; I set the structure, targets and reporting definitions so their output can be judged on margin rather than ROAS.
- Do you work with brands outside Delhi NCR?
- Yes. I am based in Noida, Delhi NCR, and work with Indian brands nationwide — Mumbai, Bengaluru, Hyderabad, Chennai and Pune included — remotely, with on-site sessions where the work needs them.
Bring the numbers. Leave with the next 90 days.
A 45-minute working call. Share your P&L lines, channel split and inventory position — you leave with a prioritised 90-day sequence, the metric each action moves, and an honest read on whether you need outside help at all.
Book a Strategy CallTypical reply within one business day.