Insights

Playbooks for Indian commerce

Comprehensive, no-fluff guides written for founders, growth leaders and operators.

GTM

What is GTM Strategy? The 2026 Go-to-Market Playbook for Indian D2C Brands

A complete operator's guide to designing a go-to-market strategy in India — channels, sequencing, pricing, KPI tree and the first-180-day cadence.

By Amogh Sachdev · Jun 2026 16 min read
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Marketplace

How to Launch a Brand on Amazon India in 2026: The 90-Day Playbook

A step-by-step framework — from seller registration to first ₹10L in sales — built from launching 85+ brands.

By Amogh Sachdev · May 2026 12 min read
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Quick Commerce

Quick Commerce Strategy for FMCG Brands: Blinkit, Zepto & Instamart

Why 70% of FMCG brands fail on Q-com and the assortment + margin playbook that works.

By Amogh Sachdev · May 2026 10 min read
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D2C

The D2C Unit Economics Formula Every Founder Should Memorize

CAC, AOV, contribution margin and payback — with a free calculator template.

By Amogh Sachdev · Apr 2026 9 min read
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Advertising

Amazon Advertising ACOS Optimization: The Definitive 2026 Guide

Bring ACOS below 20% without losing volume — bid, match-type and structure frameworks.

By Amogh Sachdev · Apr 2026 14 min read
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Marketplace

Flipkart vs Amazon: Choosing Your Seller Strategy in India

Category-by-category breakdown of where your brand should win first.

By Amogh Sachdev · Mar 2026 8 min read
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Growth

Scaling From ₹5L to ₹1Cr Monthly GMV: A 12-Month Operating Plan

The exact ops, ads and inventory rhythm that takes brands to 7-figure months.

By Amogh Sachdev · Feb 2026 15 min read
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D2C

Best D2C Brands in India 2026: 15 Playbooks Every Founder Should Study

A teardown of Mamaearth, boAt, Sugar, Wakefit, Mokobara and 10 other top Indian D2C brands — and what they share.

By Amogh Sachdev · May 2026 13 min read
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Quick Commerce

How to Sell on Blinkit, Zepto and Instamart: The Complete 2026 Guide

Step-by-step onboarding, SKU shortlisting, pricing, dark-store clustering and ads playbook for India's three biggest Q-commerce platforms.

By Amogh Sachdev · May 2026 14 min read
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Marketplace

Best Amazon Consultant in India 2026: How to Choose (and What It Costs)

What a real Amazon consultant does, how much they cost, and how to evaluate one — by India's most-recommended marketplace consultant.

By Amogh Sachdev · May 2026 11 min read
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