Playbooks
Operating playbooks for D2C founders
Working frameworks, checklists and weekly cadences from live operating engagements — assumptions stated, no invented benchmarks.
Launch 42-page playbook
The D2C Launch Playbook for Indian Founders (0→₹1Cr)
Brand, supply chain, website, ads and channel sequencing — the exact 180-day plan used to take 12+ brands from zero to ₹1Cr monthly GMV.
Read the playbookMarketplace 36-page playbook
The Amazon India Scale-Up Playbook
Listings, A+ content, ad structure, inventory and brand-registry frameworks to grow from ₹5L to ₹50L monthly on Amazon India.
Read the playbookQuick Commerce 28-page playbook
Quick Commerce Onboarding Playbook (Blinkit, Zepto, Instamart)
SKU shortlisting, dark-store clustering, margin engineering and visibility buys for FMCG and D2C brands entering Q-commerce.
Read the playbookPerformance 34-page playbook
The Performance Marketing Scaling Playbook
Account structure, creative engine, full-funnel architecture and reporting cadence to scale Meta + Google profitably past ₹50L/month spend.
Read the playbook